Now I'm sure I have your attention, and this post really is about
shopping. In fact in India, it's ALL
about the shopping. Every time you step
outside the door you are bombarded with opportunities to part with your
rupiahs, in exchange for goods and services as diverse as cycle rickshaw
transport starting as low as 20 rupiahs to ceremonial goats upwards of 12
lakhs, plus butchering: that's more than the price of a small family
sedan! (As reported in The Times of
India.)
Not being a fan of shopping, in fact on record as declaring, I
don't like shopping, this is all way too much for me. I'm really a 'power shopper'. I am a big fan of online shopping: filter,
select, pay, delivered ... anonymous, no
human interface. When absolutely necessary,
I will go to the mall. I have a mission
and a list. I can go directly to the
minimum number of shops, environment scan from the entrance, or at least one
quick survey lap, zone in and buy, or turn and leave. I do not ask for help. I do not want to be crowded, followed,
pestered, upsold, impulse marketed, or told, 'That really suits you.' Or 'No!
You don't look fat in that.'
None of this works in India, and it's exhausting, confronting,
aggressive, persistent, inconsistent, disrespectful, and seems everyone is
profiteering and will get around to trying to sell you something. Then there's the 'cheating'. Locals rail at this behaviour and push back
with a 'Don't trust anyone!' attitude. The
touts converge on 'the tourists' and there is no way of disguising our status
as such, in a sea of homogenous black hair.
The intrusion into your personal space is startling and disorienting,
giving them the advantage. The opening
offer is always devoid of any collection of facts, but simply designed to
capture you. For many tourists this may
seem like a genuine and polite offer and they fall at the first gate. For those with some form, the real game can
begin. I'm somewhere in the middle. I
can go maybe a maximum of three plays before I just have to walk away. Brian is a stayer, playing til the last hurdle
... for the sport of it or to make a point?
But for all of this shopping in India is often quite
delightful. You just have to work out
who you are in this crazy frenzy of consumerism, learn some rules of the game,
be prepared, take a deep breath and ... Good luck!
Along the way, we have collected some vignettes that illustrate
the lessons shopping has brought us.
What's to eat?
Food is the ubiquitous challenge.
With street food, sometimes just working out what's food and what's a
temple offering is hard enough. Most
vendors have only Hindi item lists.
Often they will give you some to try.
I think street food is for the experienced or the brave. The rules are: Are there locals eating
there? Is it busy? Can you see the food
being prepared? Do you recognise it?
What have we ordered?
Surprise food in restaurants is not uncommon. Our first experience was in Kesar de Dhaba,
Amritsar, first night on the road. In
the middle of a late monsoon deluge, the cycle rickshaw deposited us at the
'restaurant'. Well, at least the sign
matched the name we were looking for. We
stepped over the stream which was the road, into the entrance of a concrete
bunker. Unsmiling men looked us up and
down and pointed at the bench tables.
The door man turned on the fluorescent light above the table we
selected. The scary looking waiter
pushed a tatty laminated 'menu' across the table to us and waited.
We chose a dish. Some
frowning and, "Not available,"
was the response.
We chose another. "No."
He pointed, "This. This."
"Okay."
Looks like the menu is just an indication. Diners are given whatever is being
cooked. We waited in anticipation. "I think we are having dal and stuffed
paranthas."
Food comes out really quickly: dal fry (the one with a bonus ladle
of ghee added at the end) and fresh hot tandoor paranthas, all on a talli. The waiter identifies the dal, then picks of
a parantha with one hand, scrunches it like a dish cloth and announces "Alu
parantha!" Before we can even register surprise, he's grabbed the second
one, "Gobi parantha!"
Oh my gosh ... they were good though!
‘Fixed price no tension.’
Phew. Thank goodness. Something that is what it is. We encountered
these signs first in the Tibetan communities of Himachal Pradesh, but have
found them in many places. Even the
fruit carts on the street sometimes display prices. At the very least there is collusion in the
market. Combining that with the art of
triangulation, polite but firm smile, and the right money ready to go, ensures
that even me the white foreigner ma'am got her two bananas for the real, local
price of Rs/ 10 not Rs/ 20 in Shimla.
This brings me to triangulation.
Getting three quotes was never more relevant. Thinking about buying carved marble in
Jaipur, I was encouraged by Brian, to take the initiative and play the first
move. This was a tough ask, as I'd been
relentlessly hammered by touts, shopkeepers, beggars, lice and fleas in Agra,
and lately in Jaipur. We'd actually
taken refuge in a side alley (See Rule 2 below.), which turned out to be marble
carvers' alley. Strike One:
Rs/80000. This seemed ridiculous to me,
even with my only point of reference being the price of a similar sized piece
of cast brass work Brian had bought. I
was done. Did I really want to carry
around an extra half a kilo in my backpack for the next two weeks anyway? Brian steps up for the next pitch. Strike Two: Rs/16000. Still not in the ballpark. One last try.
Strike Three: Rs/11000. Who
knows? I didn't buy anything.
Mediating for meditation
Buying a meditation shawl in Manali had been a much softer
experience. All the Kula shawl shops
seemed to be clustered together in the mall.
The shawls were the same in each shop; prices, patterns and wool-or-not
mixes. This is where I learned the
shopping escape route, Rule 1: Ask for something they don't have. Sounds easy and it does eventually work,
after the insistent shopkeeper has pulled out a three deep counter full of
items for inspection. Feeling obliged
and overwhelmed, I deployed Rule 2: Retreat down a side alley. And these are the places you find the
gems. A dingy little store, with a
makeshift rack out the front and numerous hand written signs, extolling all the
'Don’ts' in the shop: eating, drinking, loud noises, music, dancing ... ? Weaving deeper into the store, all the shawls
were hanging and priced. Brian started
playing the shopping game for himself, leaving me space to look. Rule 3: Bring a decoy shopper. And sure enough, there on the wall was my new
meditation shawl. Colour, pattern,
price, overall experience - priceless.
Tea with the tailorman ...
In Shimla and bolstered by my shawl success, I employed Rule 2 and
took the road less travelled, down some stairs to a rainbow of fabrics. Searching through curtains of scarfs, and
pillows of shalwahs, the tailor and I 'created' my version of Indian ladies'
fashion. All the while having a
conversation about Mt Kailash, I think.
Eight steps to the right, and the machinist measured and nodded. My 'suit' would be ready after lunch. Taking Brian with me, we collected my
purchase and an invitation to tea the next afternoon. The man blessed my money. Of course we had to keep out the date. Barfi sweets in hand we arrived for tea, to a
delighted tailor. More conversation
ensued regarding trekking, marriage and business, but the real reason I'd been
led to The Rainbow Tailor: the gift of his secret masala tea spice mix.
Making change
It would appear that no one in India has change. Strange when we have given them all our small
money and they then baulk at the Rs/ 500 notes the ATMs spit out. Some rationale for this is the rash of
counterfeit notes reported to have been circulated, but when does the paranoia
stop? Add to this the almost worthless
value of Rs/1's and 2's coins and we get this.
Buying the barfi sweets to take to our tailor tea date, I handed
over a Rs/100 note.
"Do you have change? Four rupiah?"
"Nahi." I'm onto this. I want some change.
Result, I get my change; notes to the nearest Rs/5, and a
chocolate, presumably the Rs/1. Hmmm?
Not sure about this one, but it made me smile.
As an addendum to 'Making Change', there we were at a cashier in a
department store in Hyderabad. The attendant opens the register, and one of the
coin compartments is filled with ... the Rs/1 chocolates!
Supermarkets as entertainment
Don't discount the supermarket as entertainment as well as a great
social observation space. As long as you
can cope with the ratio of attendants to shoppers (about 3:1) and all of them
falling over themselves to serve you, the supermarket, general store, bazaar,
is a great learning environment. We're
still not sure about this one though. Browsing
in the manchester department, the instore announcement tempts us with a 'Second
person for free Fish Massage' on Level 2.
Unique point of difference
So many bangles and temple offerings. Whole streets of indistinguishable ladies'
dress shops. Numbered ski hire vendors
on the side of the road, so you know which one to return the gear to? One after the other of roadside dhabas with
the same menu. Carts piled with produce
in perfect pyramids; never seeming to deplete.
How do any of them make any money?
Is it just the sheer number of consumers? I don't know, but then one night we saw the
banana seller on the corner was down to his last three bananas, so?
Don't stand still!
When stationary, you are an easy target ... an opportunity for
anyone. Even the monkeys have a niche
market. At Jakhu Peak, a 34 metre high
statue of Hanuman, the Hindu monkey god of strength, courage, wisdom and
celibacy, and his temple, stand guard over the cliff city of Shimla. After a
challenging climb unsuspecting visitors are relieved of their sunglasses and
encouraged to part with 50 rupiahs for monkey food from a convenient vendor,
who then does the deal with the monkey to swap the food for the stolen
sunglasses. Pavlov's 'Monkey' theory of
behaviour.
And yes, it happened to Brian.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.